So many people question the need for serums in addition to their daily moisturisers and they see them as nothing more than an extra costly indulgence.

They used to be seen as nice-to-have products but not essential. Increasingly we are seeing them as need-to-have products especially when it comes to growth factors, antioxidants and collagen boosters.

Growth factors are proteins that are present in the skin but they decrease with age. They play a critical role in every stage of skin repair, healing and regeneration. Revolutionary skin treatment serums are now available, formulated with naturally occurring growth factors, soluble collagen, antioxidants and matrix proteins to rejuvenate the ageing skin.

Antioxidants help to combat oxidative stress by adding a protective layer that shields the skin against the ravages of free radicals, UV rays and the other additional challenges of modern life: environmental factors like pollution and lifestyle factors such as stress. Free radicals cause collagen breakdown, loss of elasticity and uneven skin tone.

Collagen Boosters are formulated to enhance and preserve existing collagen and help to stimulate new collagen.

Serums are a powerhouse of active ingredients and because of their consistency and smaller molecules, they have the ability to penetrate the outer layer of the skin very efficiently, delivering concentrated doses of active ingredients deep into the skin.

They are generally not used on their own because they cannot provide the same levels of hydration as moisturisers, which are used on top of the serums to lock them in and provide a protective barrier on the outer layer of the skin.

For the best penetration, apply serums after washing your face with warm water and patting it dry – the skin is more receptive to topical applications at this stage. With growth factors you do need to tone before applying them.

We have great respect for serums and the part they play in a modern day anti-ageing regimen. We see serums and moisturisers as essential bed partners!

Some of the recommended serums we stock and highly recommend:

NEOSTRATA

  • Skin Active Antioxidant Defense Serum
  • Skin Active Firming Collagen Booster
  • Bionic Face Serum

SKIN MEDICA

  • Vitamin C+E Complex Antioxidant Protection
  • TNS Recovery Complex® Growth Factor Gel
  • TNS® Essential Serum Growth Factors, Antioxidants & Peptides

SKINCEUTICALS

  • CE Ferulic Antioxidant
  • Phloretin CF Antioxidant

Sandy Webster / June 2014

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